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Bēhance

  • Esanda – The Car finance match-makers
     
    With the idea of taking Esanda, the biggest car finance dealer in Australia, from being finance to freedom focused.From a manual, static, restricted brand to a more automatic, mobile and liberated brand.

    This identity provides Esanda dealers with new tools to promote the brand in a more dynamic way, breaking out of the conventions of finance.

    This isn’t about numbers, calculators and hand shakes. It’s about uniting a car with an owner. Bringing some personality to the process, creating an emotional, rather than a rational, solution.

    In other words:
    We don’t just provide car finance.
    We unite cars with owners.
    We are match-makers.

    Conceptual work only. Created at Interbrand Melbourne.

    Creative direction: Jake Smallman
    Copywriting: Jake SmallmanJohn Kerswell and Joao Peres
    Design: Joao Peres
    Illustration: Joao Peres
     
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