In 1922 Charilaos Ermeidis opened one of the most famous coffeehouses
of Thessaloniki. Today the company Ermeidis Coffees owns a factory and
a coffee shop in the city center.
In 2011, as part of the renewal of the company, we were commissioned
to design its new visual identity. The image should reflect the history
of the company as much as the personal relationship of its people with
the coffee making process.
Discussing with the client, we concluded that the portrait of the company’s
founder was a suitable solution. The human figure would add a personal
touch to the identity, while the founder symbolizes the company’s history.
Emphasizing the historic background, the lettering of the logo was inspired
by vintage shop signs in Thessaloniki. The color palette derives from
the coffee itself: the beverage and the fruit of the plant.