- Erase Rewind
Brand Development & Identity Design
- Forward-thinking, Socially conscious clothing company that produces sustainably-designed garments for the 18-24 year old female demographic. Erase Rewind is the alternative to the cliché “green” clothing company producing hip fashionable clothing that also happens to be made from recycled textiles.
The ouroboros is a symbol of reinvention and eternal return, which acts as a perfect metaphor for the foundation of the brand and its mission of creating fashionable recycled clothing.