Pest Free is a household product, which emits the electromagnetic force to repel the rodent. The visual dramatically shows the entrance in the outdoor scene however; the path to the other side is not going inside but it is going back outside, which conveys the message that the mouse will never get inside anyway.
Client : TV DIRECT CO.,LTD.
Chief Creative Officer : Subun Khow
Associate Creative Director : Supparat Thepparat
Art Director : Naphol Chantapakorn / Supparat Thepparat
Copywriter : Pattarapong Lapjarupong / Subun Khow
Account Manager : Kiatniyom Sawangcharoen
Advertiser’s Supervisor : Thananant Sirichanachai
Production House : Remix Studio Bangkok
Production House’s Producer : Parinya Ruenruay
Photographer : Anuchai Secharunputong / Nok Pipattungkul
Retoucher : Anuchai Secharunputong / Chanchay Aussawanuchit / Ronnachai Puengkasem