The challenge for this assignment was to rebrand INDEPCO and take the ethical garment manufacturer beyond Haiti and onto the shelves of fashion retailers worldwide. We also wanted to raise awareness of its business model in hopes of inspiring change.
In order to sell this model to major fashion retailers, INDEPCO needed a more consumer-facing name and message. Along with a new ID, “Ensemble” was chosen as the new name for the brand for its double meaning.
To launch the project, we created an inspirational video that was used online as well as at industry tradeshows. We also designed a sustainable stationery package that included a simple logo stamp and stencil for times when high-quality printing isn’t available.
This business model is new and fairly rare in the developing world. However, there is an increased appetite for sustainable fashion, and our hope is this branding will contribute to a trend of social change within the industry.
(Animation generously donated by TANTRUM in Toronto.)