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  • Enrique Olvera
    Gourmet Frozen Food
  • During a workshop of the master of packaging at ELISAVA (Barcelona), we have to design the pack for an international chef who had 3 Michelin stars. The challenge was that the pack did not have to look like a pack for mass consumption, such as frozen food of the supermarket. in other words take the chef's food at the table, give sophistication to frozen food. I put a black background to maintain elegance but adding a slate texture that give a touch of freshly cooked and handmade.  So the graphic is simple and clean, i just put the food the way the chef would decorate the dish and put it in the table.