- MADPRESENTER in partnership with creative agency Milk Vilnius launched a campaign for the Cannes Lions International Festival of Creativity to lower its prices for awards entries, with the innuendo-laden strapline #EnlargeYourLion
The point is that we small independant agencies are fed up of not being able to afford to enter many pieces of creative work for the Cannes awards, thus we have launched the petition calling for a “more democratic pricing system.”
Big lion beats small lion. That’s a fact. So, why not to make yours bigger, free of charge? Sign our petition to convince the Cannes Festival organizers to introduce a more democratic pricing system. The more pieces participate, the bigger your lion will feel. Guaranteed.
Here is our presentation that helped spreading #EnlargeYourLion initiative across the globe in 24 hours via SlideShare
- This slide deck became TOP presentation of the day (July 29, 2013) and TOP presentation of the same week on SlideShare.net During following 7 days after being uploade it gained more than 100K of views
- It also gained lots of personal support from the users including industry influencers: Rui Ventura (President, Portuguese Marketing Association / CMO, Sunlover), Dave Birss (Founder, Additive), David Brain (CEO, Edelman Asia Pacific), Ariel Di Nardo (CD, Ogilvy Argentina), Geets Harris (ACD, Thinkscape Group) etc.
- #EnlargeYouLion initiative wa widely announced by a number of advertising industry major media: CampaignMagazine, Brand Republic etc.