This is the promotion idea for the 'Digital Fortress' book. The intention was to catch the attention of the viewer by seeing the incorrect spelling. By the nature of the spelling, the veiwer would be able to make sense out of what the poster says. I was influenced the nature of the book; the way you have to de-cipher text some that you can understand it.
The next part was the QR code in the middle [you can't scan the QR code in the middle try scanning the one below].
In terms of this part, I was thinking about the theme of 'technological twist' that was recurring in the book.