There are now almost 10,000 endangered animal species in the planet, a figure largely ignored by most of the world population. Some of these spec… Read More
There are now almost 10,000 endangered animal species in the planet, a figure largely ignored by most of the world population. Some of these species include the Mountain Gorilla, the Gray Whale and the Iberian Lynx, with many of them rapidly facing extinction and limiting population numbers to as few as 4 individuals in the wild, such as the Northern White Rhinoceros or the South China Tiger.
For this reason we felt compelled to dedicate a self-initiated project to this relevant issue depicting the beauty of these animals and informing different age groups about the critical situation of many endangered species on Earth.
We created a brand packaging for playing cards - a game which everyone is familiar with, and included a list of 52 species from the IUCN Red List. The packaging brand aimed to familiarise people with critically threatened species and those receiving less attention from the general public. We felt that, appropriately depicted, this would be a powerful way to reach and inform a different target audience than the typical playing cards user. Read Less