"End to End" Relationship Building Sales Tool Book
The target audience is large business executives that are responsible in making the marketing decisions.
To be used as a sales tool when the USPS sales force calls on these managed accounts to establish
and grow relationships.
Objective:
To explain how the USPS and mail can help at every point in a customer’s business cycle.
This book is divided into 6 sections that act as a collection of abbreviated white papers:
1. Customer Acquisition
2. Customer Retention
3. Order Fullfillment
4. Resource Mangement
5. Stakeholder Communication
6. Enviromental Responsibility
Creative Solution/Idea/Strategy:
• An over sized book (9.5x12.5)
• On a heavy stock,
• Bound with a wire’o
• ith the intension of having a long shelf life.
Each section contains:
• Stats,
• A case study and
• A half page with an interactive device that corresponds to the specific messaging.
To be used as a sales tool when the USPS sales force calls on these managed accounts to establish
and grow relationships.
Objective:
To explain how the USPS and mail can help at every point in a customer’s business cycle.
This book is divided into 6 sections that act as a collection of abbreviated white papers:
1. Customer Acquisition
2. Customer Retention
3. Order Fullfillment
4. Resource Mangement
5. Stakeholder Communication
6. Enviromental Responsibility
Creative Solution/Idea/Strategy:
• An over sized book (9.5x12.5)
• On a heavy stock,
• Bound with a wire’o
• ith the intension of having a long shelf life.
Each section contains:
• Stats,
• A case study and
• A half page with an interactive device that corresponds to the specific messaging.
