Jaime Villalva's profile

End Male Pregnancy

Jaime Villalva
•
End Male Pregnancy

Problem: Marketing a low-calorie beer to men has always been difficult.
Solution: We turned the beer belly into a social problem.

CMYK's Top 100 Creatives # 47
Silver at 2010 Dallas Addys

CW: Jaime Villalva and John Baker
Male Pregnancy beer Budweiser select light beer
Male Pregnancy beer Budweiser select light beer
Male Pregnancy beer Budweiser select light beer
Male Pregnancy beer Budweiser select light beer
Male Pregnancy beer Budweiser select light beer
Male Pregnancy beer Budweiser select light beer
Male Pregnancy beer Budweiser select light beer
Male Pregnancy beer Budweiser select light beer
End Male Pregnancy
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Jaime Villalva's profile

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Jaime Villalva's profile
Dallas, TX, USA

End Male Pregnancy

We created a fake cause for a real problem, beer bellies caused by high calorie beer.

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives