Nebraska-based Bailey Lauerman designed this limited edition wine bottle for Empyreal 75, a pet food protein supplement for dogs and cats, to promote the product to pet food manufacturers and pet enthusiasts. The challenge was to create a memorable gift that would be immediately recognizable to the audiences—in a turn-around-time of two weeks. Distributed at the Pet Food Forum Tradeshow, the wine is also available for limited purchase.
Published in:Communication Arts Exhibit 2011
http://www.commarts.com/exhibit/empyreal-wine-bottle.html
The Dieline
http://www.thedieline.com/blog/2011/12/2/empyreal-75-limited-edition-wine.
Lovely Package
http://lovelypackage.com/empyreal75/#more-2
BranD Magazine MinimalISM 2012 Issue
http://sendpoint.com.cn/?page-publishing11.
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