Animated campaign to promote a free creativity bootcamp in Tampico, Mexico.
We decided to take advantage of the term bootcamp and expand the military theme on the voice over, the message and even the look and feel of the piece in order to get a more impactful and entertaining message across. 10 unique fictitious characters were created to represent the 10 coaches for the bootcamp.
We decided to take advantage of the term bootcamp and expand the military theme on the voice over, the message and even the look and feel of the piece in order to get a more impactful and entertaining message across. 10 unique fictitious characters were created to represent the 10 coaches for the bootcamp.
Creative direction, art direction, illustration, 3D modelling & animation: Franco Barroeta
Creative direction, motion graphics & animation: Eduardo Sandoval
Audio production: Juan de Dios Lastra
Creative direction, motion graphics & animation: Eduardo Sandoval
Audio production: Juan de Dios Lastra
Client Agency: Bite Marketing
Initial sketch
Styleframes and character design
