The first was a postcard which was mailed in-house.  The back panel was designed to USPS format guidelines in regard to indicia, address, and bar code.  I allowed extra space for the indicia as we do not have a permit account with the post office and were using our own mailing machine which creates a wider stamp than the standard 'Postage Paid' block. 

The second format was an email version which was an image insertion, not an HTML format, as Turner does not use email blast services.