THE BRIEF
THE SOLUTION
The greetings card industry is a very competitive market. UKG are constantly looking for ways to stand out from the crowd, whether this be through an exciting card format, interesting use of finishes or simply stunning designs that stand out from the competition. The target audience is 16-34 years. Design at least 4 cards, including: front page designs; designs for the inside of the cards (this may or may not include an insert); a range name and logo to be printed on the back page; remember to think about the envelope colour or design.
THE SOLUTION
I created a series of barrier grid animated greetings cards. These cards would most certainly stand out from the crowd as there is nothing like them currently available on the high street. The brand name 'emotions' reflects both the feeling behind sending the greetings card and the motion of the animation.
In order to fully appreciate the effect of these cards please watch the video!
Thank you for looking :)
