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Bēhance

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    We all know the little game finding images of animals or faces in clouds. It's funny how our imagination creates something that really isn't there. The psychological phenomenon is called "apophenia" or "patternicity"—the tendency to find meaningful patterns in apparently random or meaningless data. It's something you'll have to pay special attention to as a designer of course. To avoid the viewers get negative associations when looking at your work.
     
    I love to take time off now and then to explore how to use the graphical tools in new ways.  I sort of let this phenomenon ”patternicity" steer the process: when ever I come across an interesting result that intrigues my imagination I follow the lead to see where it goes.
     
    This "seeing false patterns" has traditionally been treated as an error in our cognition by scientists. But it can be used and turned in to an advantage in a creative process to create intriguing visuals that arouses the curiosity.
     
    "Embryo letters" is fresh from my graphical petri dish. In a cross contamination from a filter experiment typographical organisms apparently started to emerge...