Embryo Clinic, by MALVI
(2013)
(2013)
Type
Brand identity design
Field
Healthcare
Photography
Giorgio Papadopoulos
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To complement the look and feel of the bright white Embryo Clinic spaces, we designed an elegant and appropriately friendly brand identity, aimed at distinguishing the new medical facility from its competition. By using green and blue hues (and the gradients in between) we created a color palette that feels inviting and professional at the same time, injecting drops of color through the signage system.
--
To complement the look and feel of the bright white Embryo Clinic spaces, we designed an elegant and appropriately friendly brand identity, aimed at distinguishing the new medical facility from its competition. By using green and blue hues (and the gradients in between) we created a color palette that feels inviting and professional at the same time, injecting drops of color through the signage system.
The identity is seamlessly integrated into the clinic's architecture, by substituting brand elements with lighting solutions, or reproposing them for reference purposes, therefore maintaining a fluid visual consistency. For the stationery and the numerous printed documents and informational material distributed to the visitors, we developed several derivative patterns, to be used accordingly, in order to avoid repetitive and monotonous applications.
