- Embrace the joys of friendship
Embrace = You welcome somebody entirely. And this is the core of the Pedigree Adoption Drive's new identity. In the past, emphasis has been placed on a new home with a roof over their heads, but I want to take the next step and open up all the way to the heart. And if you dare to embrace and take one of these dogs, you will get a lifelong friendship.
Shortlisted, Design, Young Creative Circle Award 2012