'Embrace Mobile Video Games' demonstrates a celebration of video gaming. Its visual identity focuses on the 8-bit era to give that distinctive retro nostalgia that gamers have always appreciated. This simplicity of 8-bit design works well with the constraints of laying out the content (infographics, copy, artwork etc.).
Collaborating with the Marketing Team at Velti, the booklet was unveiled in time for the gaming industries universally known Electronic Entertainment Expo (E3) in June 2013, where copies were distributed.
The 'Google Local' icon is used in conjunction with the Pac-Man icon as a partnership of mobile and gaming. The 'Local' icon disintegrates into Pac-Man where the page spreads explodes into a visual spectacle of 8-bit platform gaming.
