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Embrace Change

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  • Brown Shoe - Embrace Change
    Internal advertising campaign
  • Based on the huge popularity of the "Change Is Coming" posters and screensaver, Brown Shoe wanted to follow it up with a related campaign. The SAP technology roll-out was happening in stages, a few departments at a time. They wanted this campaign to highlight each individual's role and responsibilities in the changing technological landscape of the company. We worked closely with their Transition Team to ensure the messaging and tone were on target.