While crafting the visual identity for Emblem, we tried to offer aninside perspective of the brand. Being the best of both worlds, thebrand is offering fashion design accompanied by graphic design and artdirection. It’s not a combination encountered too often in clothinglines. For the visuals we used a pigeons and leafs motif, that wouldsuggest nature, paradise, positive thinking, beautiful, two in one. Thepigeons shapes form a heart that is symbolizing love and passion, withdifferent sense of color and even fabric present in the ID.