We were approached by New Zealand based wine exporter Wine Connection to create a bespoke brand identity for their range of exclusive wines. We had always wanted to design a wine label, so when the opportunity arose to not only design the label but also develop the strategy and name, we jumped at it.
We chose the name Elixir as it evokes an old world charm and opulence. The 'Elixir of life' was a perfect metaphor as it gives the impression that the product is out of the ordinary, something limited and precious. To further enhance this mood we applied a confident, no nonsense typographic treatment and balanced this with a beautiful illustration of an 18th century decanter. The wine itself was fantastic.