Elidor (the Turkish brand name for Sunsilk/Unilever) has requested an interactive application for the launch of its "Thickening Volume" line, which promises every girl an expert touch at home.
We played around the idea of "going-out hair" and came up with the "Friday Night Hair" concept. Almost everybody has an event to attend on a friday night, whether it's a friendly house gathering or a major concert. It's the most important day of the week for many girls to feel the need to get poshed-up.
Our Facebook application scanned through the previous Facebook events of users, got a general idea of the user's style and offered the user a making-of video of the most appropriate hairdo among our 3 different hairstyle approaches. These 3 different hair styles were presented by 3 different fashion bloggers with the different fashion styles to match their hair. Then, users were encouraged to post their own makeover photos and join a "who's hotter" kind of duel challenge online. The user with the most votes won discount cheques from famous fashion brands and users who elected the winner, won themselves Elidor product packages.