Thepurpose of this assignment was to brand a fictional organization, Elements.
Elementsprovides renewable energy alternatives for your everyday customer. I wanted thecompany's logo to feel approachable, friendly, & accessible, while stillconveying the company's services. The combination of the colours, thefluorescent bulb attached to the earth signify the natural green resources andservices provided by the company. A booklet of my process was created, showingthe logotype's inspiration, the evolution of the logotype & itsapplications.