- Election Website Campaign
Multimedia campaign to promote a consumer website.
A campaign to promote a presidential election site launched by Gannett, a Fortune 500 media company. The site gathered the resources of all Gannett's local news properties to deliver a comprehensive election source. The campaign targeted well-meaning Average Joes (and Janes) who want to do their civic duty and cast an informed vote; potential voters who absolutely do not want to wade through the press releases and voting records. Instead, they would prefer to get a quick idea of who stands for what.