El Sexo Débil campaign
- El Sexo Débil promotional campaign
We create, wrote, shot and design: Graphics, TV promos, Opening credits sequence and a web experience for this mexican series/telenovela produced by Argos and Sony.
"El Sexo Débil" means the weaker sex and is a mixture between a telenovela and a black comedy about the life of a very MACHO oriented family in México who tries to survive in the new "liberal" society. 
- TV campaign
We wrote, shot and edited tv ads for this, Argos and Sony Latin American series, using a Red One camera and a Phantom camera for the super slow shots. This campaign consisted in 5 spots. Each one of them shows the psyche of each of the main characters from the point of view of the psychologist of the family. - Graphics
Creative concept and copy: Jerry and Leo Rodríguez
Graphic Designer: Jesús Villavicencio 
- Graphics (Magazines and newspaper)
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