Where does Santa spends his Christmas after delivering all these toys? El Gouna of course!
To drive sales, especially to foreigners, we wanted to demonstrate to them how different Christmas is in Gouna, sunny, fresh breeze, calm, beaches and amazing nightlife.
So we got Santa Claus and his helper Elves to spend the holidays in El Gouna. Visitors of El Gouna, got to see them hanging around coffee shops, Santa having his tea, and his shisha, Elves walking around shopping, Santa going out at night bar hopping.
This was accompanied by designs that were both christmasy and have to homy and warm feeling of El Gouna.