We were asked to design the visual identity and packaging of a tea's house based in Jujuy, Argentina. El Aristo sells high level tea. Tea is the second most consumed beverage on Earth after water, in many cultures it is also consumed at elevated social events, such as afternoon tea and thetea party. Afternoon tea or low tea is a small meal snack typically eaten between 4 pm and 6 pm. Observance of the custom originated amongst the wealthy classes in England in the 1840s. Our goal as brand developers was to recreate the personality of the brand. For this, we developed a new colorful system, where the products could be combined with modern and powerfull colors and elements. We synthesized the logo, making it more appeal and modern. Hope you enjoy this new branding, as much as we enjoy designing it.