- Egyptian Currency Redesign
a redesign of a redesign.
- This is my second attempt at a redesign for the Egyptian Pound. The current system is a tourist guide to egypt, marking all of our world wonders and not our hardships and achievements. The first system I created was based on our mark on the world in the arts and sciences. Reflecting on the people and great minds of Egypt that preserved the knowledge of Aristotle, Socrates, and Plato during the European Dark Ages. This information was kept in the Alexandrian Library which was later burnt down. I attempted these in 2009.
- After twenty attempts and many failures I decided to abandon the project and returned to it in the Spring of 2012 for my senior thesis portfolio semester. During this time the riots in Egypt had occurred and many changes were happening to this ancient nation. I changed the concept of the project to become a social demonstration that would cripple the government using a domino effect. This new currency aimed to act as a barter system. There aren't many corporations in Egypt so the rioters would use this new currency to destroy the economy of the old. The front of the currency is a collage of past bills and iconic photographs of the riots mixed with contemporary design vocabulary. The bills lead back to 1952 when the previous riots had occurred. To contrast, the back is a typographic system set to black with duotone imagery of the riots. I had written a manifesto in Arabic and English that flowed through all three bills to create a seamless narrative for the rioters using words of hope and triumph.