Class assignment. This illustration is based on an article 'Soil Association Confronts Image of Organic Food as Elitist and Expensive' by Juliette Jowit (guardian.co.uk). My work is based on the businessman scheme in the organic food industry.
The organic industry is taken by the majority as the elitist food because the market price is too expensive for some to afford. What's really going on in this business?
In any food industry, mass produced or not, products will pass from one hand to another. For example, from the farmers to the middle man to the market. However, the real process is more elaborated than that of the example given. In some cases, even, the product is being advertised to the extend that the market price has to increase to cover up those costs. Added on to the profit of the businessman for themselves, consumers are paying for the food they purchased (as a lifestyle or for health) at a much higher price.
The circulation of business, money and productions, seems best to be represented by Monopoly board game. As seem in the visual, different character is playing different role in this business. The consumer is an outsider in this game as he only comes in at the end process of sales. The businessman controls the game, conquers the game, benefit the most from the game.