Edifier designs and manufactures high-end consumer audio speakers that are sold in over 50 countries and have won numerous design awards like red dot, iF and CES. Their international office in Hong Kong came to us to revamp their corporate website so it would live up to their brand and serve as a leading example for their regional offices and distributing partners.
Our creative direction was to make a clean, visual-driven design with its beautiful products on the center stage. By having a product-focused navigation and a horizontal sliding menu for each series, we were able to give the necessary prominence to the products while keeping a high-end and elegant look. We then went further to show off their high-quality imagery in full glory so that even the smallest design details can be seen on product pages.
On the technical side, we used Drupal to create a dynamic and easy-to-use content structure that allowed the client to control every aspect of the site. We also built an internal area for dealers to edit specific contents on the site and download large files of business assets hosted on Amazon S3 using the AWS Drupal module.
The client is very pleased with the result and the site traffic has dramatically increased since launch. We totally enjoyed the process and are happy to be retained for ongoing support and enhancements.