Concept: George Rutherford, Marcelo, Cadinho and Ricardo Martins.
Creative Retouch: Ricardo Martins and George Rutherford.
Ambulance Camera Mapping: Cadinho and Marcelo
3D base for road illustration: Cadinho and Marcelo
Original Ambulance Shot: Washington Possato.
This is a pitch we did for Ecovias, a consortium that administrates São Paulo area roads. The idea was to illustrate that the client's structure is able to deliver top quality service and security to road users in any condition.
To illustrate the idea, we developed the idea of showing the company's ambulance on the way to perform a rescue of some sort in bad weather conditions.
Starting with a shot of the ambulance taken by our friend Washington Possato, along with some enviroment shots, we started to compose the final image. It goes like this: