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Economy Candy

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  • Founded in 1937, Economy Candy is an iconic candy shop located in the Lower East Side of New York City. Famous for its vast selection of long forgotten candy brands, the shop has a unique atmosphere that is adventurous, exciting, and highly nostalgic. As a fictitious project, the identity of this company was re-designed to express the lively mix of feelings that customers experience upon entering the store, emphasized by the playful use of patterns and color.
  • Fonts
  • Color Palette
  • Pattern Variations
  • Hand Drawn Logo
  • Boy and Girl Characters
  • Business Cards
  • Letterhead
  • Envelopes
  • Print Collateral – Letterhead, Folder and Envelope
  • Tasting Notes – A fun, interactive activity for customers that lists every type of candy sold in stores and comes with a sticker set so customers and mark what they like/dislike.
  • Aprons
  • Gumball Machine
  • In-Store Candy/Chocolate Packaging
  • Tote Bags
  • T-Shirts
  • Storefront