Diamond Mowers has an amazing product, but it didn’t have visibility with their clients. They needed help positioning and packaging an industrial mower that applies chemicals at the same time it cuts. We give you the ecoblade.
We started with some good ol’ ocular reconnaissance. We visually mapped existing brands positioned as corporate, industrial and green; this led to developing a new visual language that personified strength, technology and earth-consciousness. We simplified the scientific, touted our toughness and got down to the bottom line with direct headlines, striking imagery and clean illustrations. We carried this new brand development across all media to produce a new website, direct mail pieces, informative sales training tools and video.