Dimco Lighting is based in Cyprus and exports to over 25 countries, yet is reasonably unknown. The redesign of the packaging is to update the company's image and inform customers of the three truths of Dimco's CREE LED and Compact Fluorescent bulbs: Energy saving (LED is up to 90%, CF is up to 80%), longer life span and shine brighter than other technologies. The copy is coupled with quirky black and white portraits and clean infographics. A lime green pantone was selected for the LED and a purple for CF packs.