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Bēhance

EcoBag Concept

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  • INSIGHT:
    The average person throws away about 300 plastic and paper bags per year. Most plastic bags end up in a landfill decomposing for centuries (it takes up roughly around 1000 years).
  • SOLUTION:
    Let's turn the troublesome product into an ecological one. The paper of the EcoBag contains built-in seeds of various plants. Wherever you throw it away, it will disintegrate after rainfall and turn into a beautiful lawn of grass, camomile, clover, etc.
  • EcoBag won bronze in the Epica 2011 Awards in the category of packaging design and was featured in the Epica Book Twenty Five.
  • Designed by DEPOT WPF
    Creative Director: Alexey Fadeev
    Strategist: Olga Chernokova
    Designers: Vera Zvereva, Maria Mordvintseva, Julia Zdanova
    PR Manager: Ekaterina Lavrova
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