Eco Trends is a concept for a brand of women’s work attire made from organic fibers. In my corporate identity class we spent the semester coming up with an entire identity system, beginning with brainstorming, creating mood boards, and a brand statement. The final product included creation of a color palette, wordmark, signature variations and multiple touchpoints, forms a complete brand that emphasizes the organic nature of the clothing and the professional orientation of the Eco Trends client.
Eco Trends Brand Statement: Feel at one with nature by surrounding yourself with the pure and raw elements of the outdoors. Instill your body with a feeling of a sustainable, healthy lifestyle. Free yourself from the confines of everyday life through a combination of natural style and raw femininity.