- Eco Friendly Calendar
- Creative Rationale: Our client wanted to create a calendar that espouses its leadership role in applying eco-friendly practices. A calendar that not only uses recycled paper, but maximizes its usage. Apart from a notepad, the calendar comes with instructions on how to create 12 unique origami representations.Users not only use paper creatively, they get to read some educational and thought-provoking facts about our delicate eco-system. "Make it Eco" is the theme, inviting recipients to a proactive approach to Reduce, Reuse & Recycle. The calendar met with great enthusiasm from Daikin's clientele and appealed across various age groups, while reinforcing Daikin's association with eco-friendly practices.
Concept: Patrick Ng, PeipeiClient: Daikin Singapore
Agency: Hakuhodo Inc Singapore
Art Director: Patrick Ng, PeipeiCopywriter: Satish KhattarOrigami: Fumiaki Shingu