- Eco Auger - Identity System
Created for Smart Product Innovations for their water turbine the Eco Auger. They wanted an identity that emphasized their environmentally friendly company and the 'green' aspect of the brand. So, I made this system with the idea of using blue to reflect the main usage of the the turbine, it uses water to create electricity and to allude to the 'green' nature of the product. The logo resembles a stream coming around a bend, to illustrate the movement of the water.