Eco Airlines is a project for an air company. The project has three contents:
- Branding (Corporate identity, promotion products, graphic design for print & transport adds.)
- Spatial design for a ticket selling point and office in 8x10 meter space.
- Spatial design for a commercial stand in an airlines show. (12x12m.)
The design project is focused on the "green idea". After the research I decided to make a project for a company that uses the new eco fuel - LNG. This innovation will reduce the amount of gas emissions, significantly less resources will be used from the nature and the price of the flight tickets will be lower.
Therefor the spatial project and the branding are also "eco friendly" orientated.
The show window of the office for example is made from ETFE (Ethylene tetrafluoroethylene). This is a new plastic material (fluoropolymer film), which is 1% the weight of the glass, transmits more light and cost 24% to 70% less to install. It's also resilient (able to bear 400 times its own weight, self-cleaning (due to its nonstick surface) and recyclable.
Inside the office, the materials which are used are simple and economical. The emphasis is made with the blue neon light. It is used on the work desk and on the walls depicting the earth continents.
For the brand the green idea is illustrated in the logo, which reminds of the recycling symbol.
I made one of the promotional products with a bit sense of humor. I made a promotional condoms, branded with the corporate identity which has in it the image of the departing plane and the slogan "the smart flights".