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Eastwind Visual Identity Redesign

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  • Challenge: To create new visual identity for Eastwind, the company, providing software solutions for infocommunications industry. To change the perception of the company, to create a modern, emotional brand that gives new opportunities to telecom companies.
    Idea / Solution: We created a new brand identity based on the renewed company principles: talking simple about complex things, open communication, flexibility and initiative. Images of wind, sky and freedom have become the platform for rebranding. Eastwind new visual identity continues the idea of ​​the logo and is built on the image of unlimited airspace in which objects float, driven by the force of wind. The idea is implemented by using pure white background, a variety of bright light elements, transparency and smooth lines.
    The idea of ​​the dynamics and mutual development is reflected in company's slogan: «Move to improve».