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Eastside Child Development Hub Study

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  • Eastside Child Development Hub
    36 page booklet design
  • Client: City of New Westminster
    Services: Editorial Design & Layout Composition
    Art Direction: Gonzalo Alatorre
    Date: Apr 2012

    Eastside Hub Study, which included a survey and consultation with residents and service providers, will be used to assist decision makers in addressing the needs of families on the Eastside of New Westminster. The report is a project of New Westminster Early Childhood Development Committee, and funded by the United Way of the Lowermainland.

    Eastside Hub Study

    36 page booklet designed for the City of New Westminster to make a strong case for creating a child development hub on the city’s Eastside. The design addresses the importance of the case by using a design that is both, colorful and fun but at the same time informative of the relevant facts and findings about the study. The booklet aims to stimulate readers about the merits that such a service will provide for the community. With the use of vibrant colours, typographic treatments, graphic elements and space, the booklet raises the importance of this study for the community. Overall, the colour scheme and the typeface selection, Zine and The Serif sets the mood and tone, and embraces the message of the printed piece: informal, colourful, vibrant and easy to read.