ABOUT
We worked with US based agency Marc on this collection of large format Easter illustrations for US pharmaceutical company Rite Aid. The images are used to support online and offline promotions during an Easter 2014 campaign. The images were developed in-house from concept sketch through to 3D model and digital artwork. A number of processes and skill sets where used in the creation of these images including matt painted backgrounds. The final artwork was 18000 pixels wide and supplied as PSD files with artwork and shadows on separate layers allowing the client to move and edit the images themselves. Software used was 3D Studio Max, Vray, Mental Ray (Hair and Fur) and Photoshop. The project took a team of 3 people 4 weeks in total from beginning to end.
PROCESS
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