This brief had two parts to it. This part was to re-design the art sketchbooks and school refill pads for Eason. The idea behind my design was that your creativity was a creature living inside you and it is nagging you to be fed. I used strong colours to create a happy/youthful feel and I used only typography so that the consumer could imagine their own "creativity".
These books have wrapping around them. There is a perforated back so the consumer could rip open the packaging. This was to get across the idea of craving and tearing into the book like the "creativity" would. The packaging had a band on it with the type of paper inside the book. For instance if it were graph paper it would have a band of graph paper behind the typography.