There were two parts to this brief. This part of the brief was to design an art voucher for the book shop Eason. The idea behind my design was that everyone's creativity was a creature living inside them and it is craving art and is nagging to be fed. I had to design three vouchers, a poster and packaging for the gift that came along with the voucher. I wanted the vouchers and packaging to be very interactive. I wanted it to involve folding and tearing to create the feeling of craving and desire to get to the end of it.