- Earth.com | The world's largest surplus storeRSA Submission
- Brief: Create and produce a design solution that persuades people to consume less, reduce waste and to be more efficient with the planet’s resources.Our challenge : how can we engage consumers about something they see every day but ignore?Solution: Earth.com, The World’s Largest Surplus Store. This is not a real store but a concept that showcases worldwide waste by putting it all under one roof, so to speak. By embarassing and praising brands we want to move consumers from mindless to mindful consumption. Trash becomes both the content and media channel of the advertising campaign
Photography: Sam Heydt | Fresh Kills seriePhotography: Trucker Gloom | Power Dump
- The goal of Earth.com is to send a clear message to the decision makers in brands’ headquarters regarding the waste created by the consumption of their products. By doing this we can reveal the effects of corporations and people’s daily behaviour. Providing consumers accessible information, is key to changing brands’ and consumers’ behaviour for the better.How can we get people to engage with it?We created a website to house all the goods. To drive people to the website we conducted bin ‘launches’, complete with ribbons and balloons, as though it was a store opening.