Earth Month Commercials for Scott Naturals & TV Land
A campaign of 3 commercials that ran during Earth Month, to promote the "Scott Naturals" line of paper hybrid products. Even though the design / animation was to be executed digitally, I wanted the feel to be hand made. This was achieved by scanning real wood and paper textures, for mapping in Cinema 4D and AfterEffects. The final result fit perfectly with the client's 'Green Done Right' slogan.
)Credits:
Concept/Art Direction/Design: Marc Nahas
Additional Art Direction/Design: Ryan Bernis
3D Animation/Compositing: AJ Kolb (http://ajkolb.com/)
Concept/Art Direction/Design: Marc Nahas
Additional Art Direction/Design: Ryan Bernis
3D Animation/Compositing: AJ Kolb (http://ajkolb.com/)
