This identity package is a concept project for a fictional company named Earth Friendly Foods. The creative brief describes Earth Friendly Foods as "a company that produces organic, sustainable health-food products."

 

I wanted to capture the earth-friendly nature of this company by using fun and playful imagery. I chose the color green to further enhance this, and to also convey the organic and health values of the company. It was also important to me to keep budget costs at a minimum, so I opted to design a one-color logo printed on cream colored paper to reduce costs.

 

Logo and identity package created with Adobe Illustrator.