The premium water brand Evian flirts heavily with the fashion scene the world over. In 2007 Evian approached Contain.r to translate the international pop-up Spa concept ‘Evian Treatment Weeks’ for the Dutch market. ETW is based on its permanent Spa in Les Bains (France) and travels in parallel to the the international fashion week calendar.
Link Evian Treatment Weeks to the Amsterdam International Fashion Week and make it a memorable event.
We focused on the core crowd involved in the AIFW and gave them the opportunity to enjoy a deluxe spa treatment as a thank you for their efforts during Fashion Week. In Soap Treatment Store, we found the perfect partner to create a top-notch environment with styling by design studio Chocolate and Foam.