In honor of skateboard, this simple and useful product, we decided to do this campaign for Skateboarding Day 2011.
There are numerous unconventional ways of using a skateboard and skateboarders are familiar with them. With this campaign we wanted to show that that little peace of wood on wheels is not just something we ride. It's something that is part of every skateboarder in numerous situations that during the time became part of our everyday life that couldn't be separated from ourselves.
So skateboard could be used as: